Shaping the Future of Outdoor Advertising
WGI's Role in Roadway Beautification
In 1965, the Highway Beautification Act set forth a bold vision: to strike a balance between economic growth and the preservation of America’s natural landscapes. By safeguarding the nation’s scenic character, while also allowing outdoor advertising to fulfill its commercial role, the legislation established a framework where progress and preservation could coexist.
Nearly sixty years later, that vision is more relevant than ever. Today’s transportation corridors must address modern demands – safety, compliance, and efficiency – while still honoring and protecting the surrounding environment.
Our new whitepaper, Shaping the Future of Outdoor Advertising, explores how these historic ideals are being reimagined through cutting-edge technologies and forward-thinking infrastructure practices as we redefine the future of outdoor advertising.
Technology at the Forefront of Transformation
WGI’s leadership in FDOT’s Outdoor Advertising program demonstrates how innovation is transforming roadway oversight. By replacing traditional, labor-intensive inspection methods with advanced lidar technology, high-resolution imagery, and geospatial analytics, WGI has set a new benchmark for accuracy, safety, and efficiency.
Since the launch of the program, more than 16,000 billboards have been documented and over 13,000 miles of roadway captured, resulting in a comprehensive and precise digital inventory that ensures full regulatory compliance while enhancing roadway aesthetics. This initiative illustrates how cutting-edge tools, robust data workflows, and forward-looking strategies can redefine what’s possible in roadway asset management and environmental stewardship.
A Vision for Tomorrow’s Roadways
By exploring this publication, you’ll gain actionable insights into how emerging technologies can be leveraged to enhance compliance, streamline operations, and preserve the character of our nation’s highways. It is both a reflection on the enduring legacy of the Highway Beautification Act and a roadmap to the intelligent, adaptive roadway networks of the future.
Furthermore, this paper details how the integration of lidar, geospatial intelligence, and advanced analytics is transforming outdoor advertising oversight into a safer, smarter, and more sustainable process as we offer readers a rare look into the systems and strategies that are redefining roadway aesthetics, elevating regulatory standards, and creating lasting value for our communities.
So, download your copy today to discover how WGI is setting the standard for innovation in outdoor advertising and roadway beautification – ensuring that progress and preservation move forward together.